In accordance with the Regulations on the Administration of Commercial Franchise, completion of commercial franchise record‑filing constitutes a statutory prerequisite for enterprises to lawfully conduct investment attraction and franchising activities. This special zone rigorously selects high‑quality recorded brands to set benchmarks for compliant operation. Official endorsement enhances brand credibility, effectively reducing operational risks for enterprises and trust‑building costs for partners. Meanwhile, it engages governments, industry associations, brands and investors to form a closed‑loop service system featuring “policy interpretation ‑ compliance services ‑ investment conversion”, delivering full‑chain support for partners and effectively facilitating business matching and commercial conversion.

The conference invites representatives from chain brands and industry experts as special guests. They will deliver in‑depth sharing on topics including insights into retail trends, compliant operation, brand operation upgrading, cross‑border integrated development, and channel and supply‑chain optimization. It effectively integrates resources from multiple stakeholders such as chain convenience stores, supermarkets, commercial real estate players and supply‑chain channels. It streamlines business cooperation links, helping enterprises accurately identify new opportunities amid industry shifts and achieve leapfrog growth.