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​​The Evolution of Chain Operations: From Directly-Operated Chains to Franchising Dominance​​
As business models evolve, chain operations continue to advance. China now boasts over 100 chain enterprises with more than 1,000 outlets each, while numerous local brands have expanded into 10,000-store chains. In 2025, China’s franchise industry maintains robust growth, with the catering sector’s chain penetration rate reaching new heights. Many established direct-operated brands are now offering franchise opportunities, making franchising a strategic choice for businesses seeking enhanced brand exposure and expansion into incremental markets amid intense competition.
​​8th Guangzhou International Franchise Expo 2026​​
Hosted by the Guangdong Chain Operation Association and Shanghai UBM Sinoexpo International Exhibition Co., Ltd., and co-organized by the All-China Bakery Association (ACBA), the 8th Guangzhou International Franchise Expo will take place from ​​May 11–13, 2026​​, at ​​Hall D of the Canton Fair Complex in Guangzhou​​.

Taking advantage of the Guangdong-Hong Kong-Macao Greater Bay Area’s geographic benefits and favorable economic policies, this decade-established exhibition gathers premium chain brands across six major sectors:
· Catering
· Retail
· Lifestyle Services
· Leisure & Entertainment
· Education
· One-Stop Shop Solutions
…featuring ​​50+ segmented business formats​​.
As the flagship franchise platform in Southern China with nationwide reach, the expo streamlines connections between brands and investors, facilitates precision matching, and drives integrated online-to-offline investment transactions. It serves as a professional, multi-format investment and franchising ecosystem for brands and entrepreneurs alike.